Dovecote Park wins Product Innovation Award

Dovecote Park is very proud to announce our recent success at the Waitrose Supplier Awards 2014 our Dry Age Hereford Range won the Product Innovation Award...
Dovecote Park are proud to announce that our Dry Aged Hereford Range has received a Product Innovation award from Waitrose. The range, which has been a great success in stores, consists of Sirloin Steak, Rump Steak, Bone-in Sliced Leg, Diced Beef, Hand Pressed Burgers, and a Roasting Joint. This range came about as a result of a great deal of hard work from our New Product Development and Commercial teams and which we are delighted to see recognised.

Dry aged beef has long been seen as the best method of maturing beef which has been done in many different ways and at different levels of maturity by retailers over the years therefore the development process for this range began by investigating the optimum maturation time required to ensure the best possible product was delivered to the customers. A lot of work was done to look at the different maturation methods and 30days was seen to deliver a fantastic product and towards the end of 2013 we launched the largest pre-packed range of traditionally Dry Aged products in any retailer, utilising selected Hereford hindquarters and sirloins. 

Traditionally you only used to see dry age steak cuts however it was decided to develop something a little different for the customer by utilising the whole hindquarter.  The range was developed to include a mixture of traditional favourites such as sirloin and rump steaks and roasting joints but also to include more unique dry age products such as our diced beef, bone in sliced leg and hand pressed burgers.  We are delighted that this range has been received so well and is going from strength to strength.

We are honoured to have received such great recognition from Waitrose, and would like to once again congratulate our NPD and Commercial teams for all the hard work they have put in to producing this fantastic range of products.