New Christmas joints for Waitrose

We are delighted to announce the launch of two brand new products for the Waitrose Christmas line, the result of months of hard work from our New Product Development team.
We are delighted to announce the launch of two brand new pre-packaged joints for the Waitrose Christmas range.   Alongside the specialty Highland products which we provide annually for the festive season, this Yuletide will see Waitrose offer two new specialty products – a corner cut topside and a venison silverside, both packaged with flavoured butters and herbs. These products are the result of months of hard work from our dedicated New Product Development team, who offer brief descriptions of the new products below:  

The corner cut topside is a fabulous roasting joint owing to its natural proportion of fat, which melts when cooked and ensures the beef stays tender and succulent. We’ve paired the corner cut with a rich garlic and chive butter which adds a delightful decadence and flavour to the beef, as well as rosemary, bay, and thyme – classic, seasonal British herbs which permeate the meat during cooking, resulting in an outstanding flavour profile.

Darren Pickup, Development Chef

For our venison, we’ve used a silverside joint as the base, which is slashed by our butchers to create a cavity in which to place the sour cherry and port butter. This butter has been a great hit when paired with our venison steaks and we think it works just as well in the joint – there are few things as quintessentially Christmassy as port, and matched with the tender venison, this is a joint which packs festive flavour into every mouthful – just try not to think of Rudolph when eating it!

Ben Watling, Machinery and Development Executive

Both these products are available on Waitrose shelves now. The NPD team are thrilled with the new products and we hope you will all get the chance to enjoy them over the Christmas period.   Jack Gunner (NPD)